By allowing only the most performant design patterns and imposing restrictions on resource-heavy JavaScript, AMP pages are dramatically faster the average HTML page found on the web today. Googles AMP team has developed a new web page format, which is basically a simplified version of HTML, specifically for mobile devices. What Google wants to achieve is a consistent standard to apply to web pages when delivering content to any phone, tablet, or mobile device, ensuring that pages load instantly and elegantly. While responsive design and dynamic serving are options they are often costly to get right and still fall short in some cases as mobile browsers have lacked the benefits of a dedicated framework. AMP helps search engines render adapted websites for the limitations of mobile such as: What is Accelerated Mobile Pages (AMP)Īccelerated Mobile Pages (AMP) is an open-source framework, launched by Google in February 2016, that’s focused on putting mobile performance first. ![]() Improvements to the mobile experience have been made with the help of native applications and responsive site UX but Google still feels that it's not the ideal experience which is why they have championed the cause for AMP. While these devices do provide access to the internet they have distinct limitations when compared to a desktop device when it comes to processing power, screen size and rendering pages. Mobile internet usage has become the norm with billions of internet users worldwide opting to surf the web from a Smartphone due to the sheer convenience and low barrier to entry.
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